Toyota - Geniune

Digital Content Library
Building future-ready content assets for Toyota's online parts shop. Instead of delivering finished edits that lock you into specific scenes and cuts, we created a modular content library—45 color-graded video clips and 45 images that give agencies and brands the flexibility to build, remix, and adapt content without starting from scratch every time.

Shot over 2-3 days across multiple Johannesburg locations, this production transformed a generic product brief into dynamic POV content by making the packaging the hero—attaching the camera to boxes as they move through real-world scenarios. We delivered content in 5–10 second clips, fully color-graded and ready to use. This modular approach means Toyota doesn't need to worry about title changes, social media reformatting, or pulling specific moments from locked edits. Their in-house teams or agencies can assemble content on demand without limitations. It's a smarter, more sustainable way to build brand content libraries—shoot once, use everywhere, and stay adaptable. Deliverables—45 color-graded video clips, 45 images, key visuals, and a modular content system for e-commerce and social media.

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