Digital Commercial, Digital Campaign
June 5, 2021

Oakley - See it in Prizm

Three Athletes, Three Locations and One day to make one high-end series for Oakley's PRIZM's Launch.

To launch Oakley’s new eyewear, we created dynamic digital content that highlights the wearer’s POV. We produced 3 videos, each featuring an athlete and compiled a montage for the longer piece.

“Our team had to push harder than ever to make the deadline.”
Mr Thesis himself before he jumps on the bike - Image Hanro Havenga

It was crucial to our team that each video felt unique. We achieved this by using two very different camera rigs that highlighted our talent’s athleticism. With the 3 spots shot, it was up to our editing team to work around the clock to meet the deadlines in America.

  • Crew smaller than 15 people.
  • 4 Spots for Instagram in square and wide.
  • One Hero video for In-Store.
  • Timeline took 2 Weeks to complete.