It goes without saying that sometimes a retail ad is simply a push for sales. Accepting those terms too early can let an awesome opportunity slip through your fingers. Nike was looking for a high-end photoshoot of someone drenched in nature looking all 'cool'.

"Nike was looking for a high-end photoshoot... but we had other plans."

We, however, had different plans and produced a spoof Survival Guide to keep your ACG gear clean. The series is set in an urban park and shows our talent exploring all the outdoor wonders the city has to offer.

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Thanks to Nike trusting our vision, we reframed the brief to produce something fun and weird; something relevant to their audience.

• Crew smaller than 5 people.
• Four videos for Instagram.
• One Hero video for instore
• 20 Stills for Retail Store.
• Timeline 2 weeks.